• Honest, transparent and competent relationships with customers, suppliers and employees.
• Meet customers' needs on time, every time with appropriate infrastructure.
• Build supply-chain integration based on trust, co-operation and co-existence.
• Institute quality management systems for effective and efficient decision-making.
• Empower employees to take initiative and assume ownership in their work areas.

• Strong supplier base.
• Value added garments: embroidery, prints, embellishments, etc.
• Capable of doing small quantities.
• Timely and reliable deliveries.
• Quality of products and services.
• Responsiveness to customer needs.
• Transparent order monitoring system.
• Following internationl trends: translating them into Indian workmanship.
• Catering to diversified markets: Hyper market / Super market / Departmental stores / mail order businesses & new Origin of brand labels.